Why you shouldn’t stop customer education?
You have a wonderful website, you blog regularly, post to 2-3 different channels of social media and struggle to find content every day. Communication your products and services may be overwhelming after the first months and you can easily feel that your business is over-explained. We have good (or bad) news: it is not. You cannot talk enough about your enterprise.
Customer education is something extremely important, even if you think that your product is as simple as a log. There is no such thing as over-talking anything you deal with. Sharing information in any form will have a positive effect on your sales potential. Let’s see why.
There will always be newcomers
Even if you sell the most everyday products, there will always be customers that are entirely new to the market. Weather they are fresh wife who buy the first soap of their new household or start-up owners who try to find the best bookkeeper for the beginning, there is always a level of newcomers among the potential clients.
Even though these customers may stay on the safe side when it comes to purchasing, they form an extremely valuable audience. They are often far less biased than your old clientele and they are much more open to the unusual solutions. If you appear to be convincing to them and manage to become their first supplier of a kind, you’ll win engaged and thankful group of customers.
The key to attract newcomers is being very clear and appearing to be trustworthy. People like to hear what they already know and are very happy to find out that they already know things – therefore, do not hesitate to communicate even the most blatant truth about your what you are selling. Let newcomers to feel that they already know and understand you and be the first one who introduces the product to them. You’ll most probably gain returning customers.
More information = happier customers
The more details the customer knows about your product before placing an order, the less like you’ll receive complaints. This is the magic of informed purchasing. If you lay enough emphasis on providing the highest possible amount of information about your product, you can easily avoid misunderstandings, which takes a huge amount of weight from the shoulders of your customer service and helps to keep your reputation.
Telling the objective truth about a product may seem to be a strange idea in today’s world of attention marketing. Being absolutely honest about what you are selling may not be the first thing which indicates likes and hearts under your post. However, this is will be profitable on the long run. Provide your clients with information and let them be your marketers and ambassadors. This will crave your name into stone on the market.
Be the expert
If you are an owner of a product or a service, you are most probably one of those who know the most about the particular subject matter. Who else could be called an expert, if not you. Be the first source of information about your product and your area and everyone is going to reach out to you in order to know more.
If you feel that you are out of topics for professional forums, let’s conquer the ones that are not particularly for your audience. Visit forums that you have never seen before and test your voice before audiences you have never communicated to. If you cannot tell more about your product, then tell less about it to more people. Spend some time on finding a way to the ears of new audiences, even if they may be far from your potential clientele. This is going to increase attention toward your product, provide you a good source of inspiration and may mean you a few invitations to interviews and media appearances. From that point on, you’ll not only be seen as an expert of a subject, but also someone who is worth to be asked about that.
If your strategy is not violent or offensive, you do not have to be afraid of over-communicating your product. Customer education, even if it seems to be monotonous and repetitive, is always a good idea. Informing your audience will open gates to new clients, helps to keep your reputation and gives you increased positive visibility. Spend some time on telling the truth and this will be the best investment to your marketing.