MAXELLCO

Maxellco · Brussels

What could your team do differently with AI?

MAX helps you examine one real workflow, identify where AI can create capacity, and determine what is actually worth building.

MAX

Active

Hi. I'm Max, Maxellco's AI Transformation Advisor.

I'm not going to give you an AI maturity questionnaire.

Instead, let's look at how your team actually works and find one or two places where AI could materially improve it — something we could genuinely build, not just discuss.

What best describes your role?

Nothing is stored unless you choose to share your details.

Max is Maxellco's AI Transformation Advisor. This first version runs on a scripted diagnostic — the conversation is designed to converge on one workflow worth redesigning, not to sell you a course.

The engagement

Diagnose, then build. The Workflow Lab is where it starts.

Maxellco is not a training business. We redesign real work with AI and build the agents, applications and automations that make the redesign operational.

  1. 01

    Diagnose

    A real conversation about how the work happens today — with Max, then with your team.

  2. 02

    Workflow Lab

    One team, one workflow, one working day. The entry point into the work, not the end of it.

  3. 03

    Prototype / Build

    Agents, applications, automations and redesigned processes built against the real workflow.

  4. 04

    Adopt

    Ownership, governance and a 30-day plan so the new way of working actually holds.

  5. 05

    Measure

    Capacity, quality, speed and business impact — tracked, not assumed.

Entry product

Maxellco
AI Workflow Lab

One team. One real workflow. One working day.

We work with your team to understand the current workflow, identify AI opportunities, redesign the process and define a practical adoption roadmap — then build what the redesign requires.

Outputs

  • Current workflow map
  • AI opportunity map
  • Redesigned future workflow
  • Governance considerations
  • Prototype workflows
  • 30-day adoption plan

Discuss an AI Workflow Lab

By sending this you agree that Maxellco may contact you about an AI Workflow Lab and store the details you provided, including the workflow discussed with Max. No tracking, no list sharing — you can ask us to delete everything at any time.

Learning & community

Maxellco
AI Exchange

Learn with people solving the same problems.

A facilitated environment where experienced professionals and teams exchange real AI use cases, experiments, failures and working practices. It sits alongside the build work — the place to learn, while the Workflow Lab is where work actually gets redesigned.

Not

  • Conferences
  • Lectures
  • Generic AI training

But

  • Real practitioners
  • Real workflows
  • Real experimentation

Invite-only sessions for marketing, e-commerce, commercial, supply chain and transformation leaders.

Living laboratory

We build what we teach.

Maxellco experiments with AI inside real operating businesses. Magyarbolt is our AI-native commerce laboratory, where we test how AI changes actual work across:

  • Product information
  • Supplier management
  • Procurement
  • Demand planning
  • Marketing
  • Content creation
  • Customer communication
  • Commerce operations

We don't present theoretical AI transformation models. We test how AI changes actual work.

Philosophy

AI should create capacity.
Not just automation.

The biggest opportunity from AI isn't replacing individual tasks. It's redesigning how organizations use human attention, knowledge and decision-making.

People

Process

Technology

Always with measurable business outcomes.

How we work

Delivery, in six moves.

  1. 01

    Discover

    Understand how the work happens today.

  2. 02

    Identify

    Find high-value AI opportunities.

  3. 03

    Redesign

    Create the future workflow.

  4. 04

    Build

    Prototype agents, tools and integrations.

  5. 05

    Adopt

    Help teams actually use the new way of working.

  6. 06

    Measure

    Track capacity, quality, speed and business impact.